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First Lite direct to consumer
X-Force:
Interesting changes for First Lite. I'm surprised it took them this long.
http://www.theoutdoorwire.com/story/1512516892f41ths36xqu
Ketchum, ID- First Lite, a brand synonymous with premium gear, design innovation, and active conservation announced its shift towards a direct-to-consumer sales model. Beginning with the 2018 season, First Lite products will be available exclusively at firstlite.com and select third party marketplaces including Amazon.com and others.
"After careful consideration, thorough analysis and a great deal of discussion we've decided to restructure our distribution model to position the company to best serve our customers and distribute our premium product where and how they--the end customer--want," said Kenton Carruth, First Lite Co-CEO. "This move will allow First Lite to continue to innovate new technologies and support our conservation efforts while also directly serving the customer exactly how they want to be served. Ultimately, we are letting our customers dictate the direction of the brand instead of the other way around."
"We understand that this will impact many long-standing partners and we are committed to taking the appropriate steps to help ease the transition for our current dealers," explains Carruth. "We could not be more thankful and appreciative to the retail partners who have supported and believed in us over the past ten years."
Established in 2007, First Lite has grown a direct relationship with consumers since its inception and has seen its business move organically in that direction more and more every year. As the company completes this transition, First Lite will work directly with effected partners on tailor made business solutions, while continuing to focus on its value equation for consumers; the best gear on the market at the best possible price, unparalleled customer service and an industry leading warranty.
For more information please contact info@firstlite.com.
About First Lite
Born in the Rockies, at First Lite our mission is to create simple, proven, versatile gear that provides comfort and performance in any situation, while working to promote the pursuit of ethical hunting and stewardship. For more information visit https://www.firstlite.com.
Special T:
Kind of the business model that lots of products take now. They rely on the retailers to build up a brand, then chase the profits of direct selling.
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kentrek:
--- Quote from: Special T on December 06, 2017, 04:18:04 PM ---Kind of the business model that lots of products take now. They rely on the retailers to build up a brand, then chase the profits of direct selling.
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--- End quote ---
:yeah: and then tell the customers that theyre the ones getting the slice of the pie
Special T:
--- Quote from: kentrek on December 07, 2017, 08:26:38 AM ---
--- Quote from: Special T on December 06, 2017, 04:18:04 PM ---Kind of the business model that lots of products take now. They rely on the retailers to build up a brand, then chase the profits of direct selling.
Sent from my SAMSUNG-SM-G930A using Tapatalk
--- End quote ---
:yeah: and then tell the customers that theyre the ones getting the slice of the pie
--- End quote ---
Which is half true. I'm unsure of the margins but let's say there is a 40% markup. Maybe it's higher or lower doesn't matter. If they cut out the retailer sell direct and say it will save consumers and they reduce the end use cost by 20%... they are also making extra by the same ammount.
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blackveltbowhunter:
:yeah: I do enjoy some firstlite gear and will likely continue to use, but I dont expect to see any savings from this move on my end. I am a look and try on kinda guy. I am old fashioned in this regard and find it very inconvenient to return ship anything. And will happily pay more for a product of similar quality that i can try on, look at, feel and take with me immediately.
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