Like Jason said, for most its an evolution up the pack chain. I put over 20 animals a year on my back between my hunts, and friends and family. So for me my Kifaru should be worth every penny. On the other hand, does my dad need an $800 do all pack? Nope. Match your pack to your needs and pay accordingly. One thing that has led me to the top is that I have had and seen low to mid teir packs fail on me in the field and there is nothing worse than gear failure in the field. I second lojacks recommendation of Mystery ranch packs. Best bang for the buck out there.