Pretty funny. Looks like the Jeep folks are having a little fun.
Nothing fun about it. Competitive Google Ad word campaigns are EXTREMELY expensive. Google prices the search results by relevancy. 4x4, or Offroad is one price, but 2021 Bronco is going to be far more expensive.
If one of our competitors wants to serve an ad that appears above our exact product name, it can cost up to $300 a click, and we aren't even in the same universe as Jeep and Ford when it comes to brand recognition and amount of searches.