What he is doing is trying to sell web domain names to stupid people. The content he has up is designed to be attractive to Google so that the site ranks well. He will then sell the site to a bear hunting guide who thinks they will get a high ranking site. Once that guide puts up their content the site rank will drop because the content is different. Meanwhile, the website guy already has his money.
Google is putting a lot of effort into detecting which sites have real content and which do not. Someone mentioned the trick of putting text like that up in the same color as the background. Google knows about that so don't expect it to work any more. Google also knows about putting lots of text like that way at the bottom of the page. Search engine optimization is an arms race between scammers like that website guy and companies like Google that want to provide meaningful search results.
Meanwhile I think that website is generating poetry:
Over there by that high mountain
outfitter, deer, fox, overhanging tree,
do you see him bear elk outfitting?