For $3000 I'd be buying a Vortex Razor Gen II, NF BEAST or a Schmidt & Bender PMii. IMO, Swarovski is like Zeiss in the scope market. They both make great optics, but their scopes are 5-10 years behind the curve.
I recently picked up a Steiner T5Xi 5-25x56 34mm tube for $1650. They hit a home run with that scope. German glass, great turrets, illuminated reticle, compact size with a 34mm tube, and under $1800.