I don't think saying "he baits them in" is quite accurate.
They raise cattle and he feeds them on his property..... He has to feed his cattle.
He charges an access fee to his property. The same thing many landowners do.
I've never done this - I've never paid to hunt private land. But, I'm not necessarily against it.
(If I could buy access via trespass fee to some good deer hunting land, I might??)