OK... I'm hooked. Took it too the range yesterday...it has to be the brightest, most forgiving scope I've ever used. I'v owned a bunch of Leupolds... but this is the first VX-III... and I must say I'm very impressed. Up untill now, my favorite scope in this class was the Zeiss Conquest 3-9... the Leupold kicks it's ass. Can't wait to get a nice M-1 turret installed... then it'll be the perfect scope.