Changes at RAD - Broadheads

[D-Rock425]

10 packs of Broadheads   I don't ever remember seeing those.  I do remember seeing Brenda on 6 packs of savoras.  Must have been early 2000's.

[RadSav]

Savora, WASP, Satellite, NAP, Rocky Mountain...they were all six packs until the early to mid nineties.  Bear, under the Kidde Corp. was determined that America was going to adopt the metric system.  So they started the five pack and ten pack.  And since Bear was the single source vendor for so many mass merchant stores like Wal-Mart, Sears, Auto and Hardware stores it became a big deal.  But in broadheads it really was a connection to how arrows were sold and Bear sold the Metric Hunter and the Metric Magnums in multiples of five and ten.

Once Kidde/Bear began to lose their monopoly over mass merchants Truflite arrows started to regulate how broadheads were packaged for those customers.  Savora, WASP, Satellite and the Bear Razorhead were far and away the kings in the broadhead market.  And while Bear stayed true to their Mass Merchant base dropping packages to three the others started migrating toward six packs and the support of the pro-shop.  Eventually because of Bear and Truflite broadhead manufacturers had to either offer both six and three or just three if they wanted to complete for the larger accounts.

Today, things have run full circle.  And the mass merchant is really the one pushing for five and six packs again.  In large part to the increasing cost of square foot merchandizing and the poor margins in broadhead sales.  It is a confusing situation where the bean counters say they need to make X dollars of profit per square inch of merchandizing space, yet both loss prevention and merchandizers say they need larger point-of-purchase packaging.  The larger cards are harder to steal and the increased impact of that card helps motivate sales in the new environment of little to no sales associate assistance.  I can be in a Wal-Mart store for an hour and not have an associate ask if I need help.  Even our local Sportsman's Warehouse is like a service vacuum once you step foot in the archery department on a weekday - products now have to sell themselves.

[RadSav]

Now the demand for five pack is increasing once again, but the cost of manufacturing is at odds with this desire.  Just the cost of changing our company logo on all these products means we must sell about 8,500 complete broadhead packages just to break even on our initial investment.  That is up from about 2,000 with the old cards.

So we now have expensive product in three packs and budget minded products in five or six packs.  Unfortunately many manufactures have chosen to choose assembled product three packs to help fill the large card.  But what you end up with then is an expensive three pack with dull blades that really should not be used for hunting.  The end consumer purchases these expensive three packs and either unknowingly takes them right to the field or has to purchase replacement blades on top of an already elevated price for the heads and assembly labor.  Good for the merchant, good for the manufacture, poor for the consumer/bowhunter.

It is a difficult decision a manufacture needs to make.  Do you assemble and fill the needs of the merchant?  Or do you sell a card that visually lacks substance to fill the needs of the end consumer?  And then you also have to ask yourself, "If consumers are not buying our product due to packaging are we really helping to fill the needs of anyone?"  It is a very difficult balance to meet. 

At RAD our desire is to attempt to accommodate both the customer and the end consumer.  We print a very large image of what the product looks like on the face of the card.  We try to keep the verbiage simple and large enough that you can see exactly what you are getting from a distance without having to read fine print.  We then leave the broadheads unassembled so there is no need to purchase something that must be discarded before ever stepping into the field.  It is a balance that Muzzy and NAP have been successful with for quite some time.  A balance that Slick-Trick has attempted to address lately and would have succeeded with great success if they had better protected the blades.

Hopefully, we have accomplished that balance.  Only time will tell.

[D-Rock425]

I think most of us on hunt WA are pulling for RAD Broadheads to do well in the next few years. 

[RadSav]

I think most of us on hunt WA are pulling for RAD Broadheads to do well in the next few years. 

We are sure trying our best to make a product Hunt-WA members can be proud to shoot.  I get us into trouble sometime because I am rarely every completely satisfied with anything I make.  Always trying to make it better when possible.  That sometimes makes us tardy getting new products to market.  Hopefully at some point that will produce something guys will like.

For instance - This year we not only redesigned the MadMan ferrule to have the same scallop sides as the Triple Sec. We also went further in the design for the MadMan and Triple Sec. 85 grain heads.  Last year the 85 grain ferrule was the same weight and size as the 100 grain ferrules but used a 3 grain aluminum retention washer.  I wasn't satisfied with the durability difference between stainless and aluminum collars.  So this year we designed a weight specific ferrule for the 85 grain heads.  This allows us to use a 6 grain stainless retention collar.  Now the 85 grain heads are every bit as durable as the 100 grain models!

MadMan 85 is available in Pink or Black
Triple Sec. 85 is available in Purple or Grey

[bearpaw]

Looking good radsav! 

[RadSav]

OK, I promised some BLOWOUTS!  Here is what I have for Hunt-WA members right now.  This is good from now until June 10th.  Or until all these packages are gone.  Whichever comes first.

These are all 2015 MadMan ferrules in the new RAD packaging.  There will be FIVE(5) ferrules and collars in each package.  Three blade packages will have 18 blades (2 packages of 9).  Four blade packages will have 24 blades (2 packages of 12). 

Freight will be USPS Priority at a flat rate of $6.95.  Order three or more packages and freight will be free!



3 packages remaining - MadMan LPV100 (Low Profile Vented) 4 blade/100 grains = $20.95/5pk.   Red Ferrule with 10 grain stainless collar.
  This is one of my personal favorites from last year.

19 packages available - MadMan LPS100 (Low Profile Solid) 3 Blade/100 grains = $19.95/5pk.  Purple ferrule with 12 grain stainless collar.

27 packages available - MadMan LPS100 (Low Profile Solid) 3 Blade/100 grains = $19.95/5pk. Pink ferrule with 12 grain stainless collar.

Add a package of replacement blades or two.  Normally $12.99/12pk.  If included with broadhead order I'll drop that to $9.99.


Please place orders via PM.  Include proper name, USPS shipping address and a contact number.

[Smossy]

Great deals, sucky colors Guess the animal's dont really care though.
Get em while they're hott. Id like to grab three packs of the MadMan LPV100, who am I paying?

[RadSav]

Great deals, sucky colors Guess the animal's dont really care though.
Get em while they're hott. Id like to grab three packs of the MadMan LPV100, who am I paying?

Sending PM.

Back in the early eighties Satellite broadheads had one of the first stainless blade broadheads on the market.  The first ones I tried had purple ferrules.  My hunting partner and I shot quite a few bear and deer with those heads.  None of the animals seemed to mind.  And I got so I sort of like purple ferrules with those stainless blades.  They look sharp! 

The red ferrules you will get on these 4 blade heads are sweet!  Kind of a fire engine red.  Really looks great with stainless blades, point and collar.  After we released the Super-Flite back in the 90's with Archers-Ammo, Inc. I swore I would make that color ferrule again if I started up a company of my own.  It is also one of the more consistent colors for the anodizer.  Pretty good UV resistance too!

[RadSav]

Smossy's heads are already on the shipping bench.  Thank you!

[JBar]

PM sent

[D-Rock425]

I like the new packaging

[grundy53]

Looking good!

Sent from my E6782 using Tapatalk

[Reidus]

I don't mind the pink stuff. My buddies make fun of it then I get to rub it in after I kill stuff

[D-Rock425]

I really do like running pink fletching.