I placed an order for the new Ares BTR 4.5-27x50 FFP and should be receiving it in the next few weeks. I plan to post a full review after I've messed with it a bit this summer. The few guys I know with their optics are dedicated followers now, similar to Vortex fans. I expect I will join their ranks shortly.
Regarding customer service:
When I've called, I spoke with Jeff for 40-90 minutes each time and he's been overwhelmingly helpful and generous with his time and knowledge. He came from another optics company after trying out the Cronus spotter a few times!
Mine arrived yesterday ! Looks like a solid product. Nice clicks, superb packaging. Will test tomorrow.
http://hunting-washington.com/smf/index.php/topic,216363.0.html