Cool idea, but i don't see anything about it that's a game changer. I wouldn't like the molded in handles, i like the rope style handles on my RTIC and it keeps ice plenty long enough. Still half the price of yeti. mine has had ice in it since Friday night and it's barely melted. 
Not me. I want big heavy handles that I can get a big heavy hardened chain through to lock them down with. I have RTC that has only rope and cannot leave it out overnight and I have Grizzly's that can be locked down. The only thing I don't like about the RTCs is that they cannot have a chain run through the handles to lock them up.
i use the cable lock, just like they have for yeti. A bolt cutter will defeat pretty much any chain or cable so i just try not to leave mine where theft is a big issue. But chit happens i guess.
I guard against what is known as a "crime of opportunity" with the chain and locks.
A crime of opportunity is a crime that is committed without planning when the perpetrator sees that he/she has the chance to commit the act at that moment and seizes it. Such acts have little or no premeditation.
Generally speaking with high end cooler theft in a campground also involves drunkards.
