Free: Contests & Raffles.
I know it has been mentioned before, but one of the main issues with that spray vs gun statistic is it compared 'bear spray' against all firearms (not just agreed upon bear hammer types). So, a guy with a 9mm/.38 spl/.243 is given the same odds as a guy with a .460SW/.375HH/.45-70.
https://www.cliffcanoe.com/bear-rules read the last bullet point on this list.This guy has a bunch of experience with bears all over N. America