Free: Contests & Raffles.
To know where the bears will be out and about in search of freshly dropped fawns I'd assume. That's what I'd use it for.
I've seen statistics from the RMEF that said that although coyotes are constantly villianized for fawn mortality, bears contribute just as much to killing and eating newly dropped fawns. Personally I'd like to see the WDFW expand the amount of spring bear tags.