2023 Ford F-150 Raptor R

[CP]

Cool truck, but I'm not seeing the business model behind this.   

https://www.caranddriver.com/news/a40626149/2023-ford-f-150-raptor-r-revealed/

[Jason]

This is Ford's response to the Raptor eater, the Ram TRX.

[Sandberm]

What do you mean "Business model"?

[CP]

What do you mean "Business model"?

Standard definition;

The term business model refers to a company's plan for making a profit. It identifies the products or services the business plans to sell, its identified target market, and any anticipated expenses.

[Timberstalker]

Seems like an economical choice at 109k.

[Sandberm]

What do you mean "Business model"?

Standard definition;

The term business model refers to a company's plan for making a profit. It identifies the products or services the business plans to sell, its identified target market, and any anticipated expenses.

I understand that.

So you do not think there is a buyer for this vehicle? Cant make a profit?

[CP]

What do you mean "Business model"?

Standard definition;

The term business model refers to a company's plan for making a profit. It identifies the products or services the business plans to sell, its identified target market, and any anticipated expenses.

I understand that.

So you do not think there is a buyer for this vehicle? Cant make a profit?

I doubt if Ford will sell enough of these to recoup the R&D costs.  Seems more about corporate pride than turning a profit. 

[Sandberm]

I could see a few heavy ego, heavy image farmers/business owners buying these as their second pickup. Letting there 17 year old son take his date to prom in it. Perhaps driving it on Sundays to there networking club, eerrrrrr....i mean mega church.

Racing departments for motorcycle companies are never supposed to make money either. Its about maintaining an image...maintaining a "Brand"...see how i tied that to the other thread? 

[Dan-o]

Ford vs Ferrari?

[CP]

I think Jason hit the nail on the head.  Ford vs Dodge. 

But with the country world in recession, gas at $6.00/gal …  $110K, 12mpg, ..  totally ill timed.  They are selling all the XLs and LXTs that they can make.  Make more of them, make them cheaper, make them more efficient, make some profits.

The only trucks on the lots these days are Raptors, but they are already way over priced.

[Igor]

Ford vs Ferrari?

One of my all-time favorite movies.  The Ford GT40 was the car I lusted over for years.  They are a little over what my budget can handle today, sadly.

[Alchase]

I am betting the Raptor R's will be 100% completely sold on pre-order 

[b23]

I am betting the Raptor R's will be 100% completely sold on pre-order 

 

I think you're spot on and every single one of them that comes to the dealers, which there will be few, will already be pre sold or won't last long before it's sold. 

Like the Mustang GT500,  Bronco Raptor, Raptor and now Raptor R these specialty performance vehicles from Ford are being built in such limited supplies the demand far outweighs the supply so even purchasing one at all, let alone buying one without having to pay excessively over MSRP is not an easy thing to come by.

[Stein]

I bet the R&D wasn't too bad, looks to be truck tunes to an existing engine, same transmission, few other upgrades.  The margins will be pretty huge, no incentives from the factory for sure.  Whether that model is profitable or not I don't think matters too much.  It will grab headlines and get dudes into the dealers to check it out.

[thinkingman]

I bet the R&D wasn't too bad, looks to be truck tunes to an existing engine, same transmission, few other upgrades.  The margins will be pretty huge, no incentives from the factory for sure.  Whether that model is profitable or not I don't think matters too much.  It will grab headlines and get dudes into the dealers to check it out.

I agree.
This is parts bin engineering with some software thrown in.