For me Swaro binos are the best my eyes have looked though. I've considered getting a new pair of NL's but I just can't seem to give up my EL 8.5 x 42's.
On rifles that get dialed they are all wearing NF mostly NXS but I couple have ATACR and NX8 on them too. I'd love to have NF on everything but I'm not there yet and probably won't ever be so I have a handful of Vortex on rifles as well but they're more shorter range varmint, PD/ground squirrel guns.