Free: Contests & Raffles.
For those that do get the a set (since most can't afford multiple sets at that price), do you wash everything every night? Or at least the undergarments every night? Can't see hiking miles a day and putting on the same stuff every day. Hows the camo holding up for you? Hear it wears/fades out quickly. Have you seen that?
... I think there will always be rumors about sitka saying the camo fades, or the stuff wears out fast, but I think that with expensive gear, people try to find something wrong with it.
Remember a story my old HS econ teacher told us. His dad was a middle-man for Chevron back in the day. A customer went to a Chevron to get some new tires, some top of the line white walled tires. Forgot what brand they were, but the maker produced them for $3 a piece. They sold them to Chevron corporate for $9 each. They sold them to his dad for $25 each. He sold them to the individual store for $75... and they were sold to the customer for $125 each. A $3 tire sold for $125. Ouch.