It has definitely gone up a lot in price. I picked up some 55 lbs. bags at the feed/hardware store just as you come into Colville (on the left) for 10 something if I remember correctly....I am using it when I first put out a set and then I am using corn. A buddy of mine picked corn up from the Hutterites for .15 cents a pound I believe. I think it was .12 cents per last year from what people told me.