For me it is 40 yds, I practice to 70 and shoot well at that range. But it is my opinion things can go wrong in the woods at further ranges. Besides I took up archery for the aspect of getting close and I like it that way, if I was going to be taking 90+ yard shots I would stick with my rifle. Those are my opinions and for me, this is my 4th season with a bow, killed me first bull last year at 12 yards and the two years previous passed on cows that were around 50 because I told my self I would not shoot an animal over 40. To each his own, only thing I have issue with is people who take long shots but hardly practice them, feel that they shoot well and 40 so they must be able to shoot 70. If you want to take long shots practice them A LOT and that goes for bow and rifle hunting. Now lets get the season here.