The Setup
How to setup is possibly the most critical decision that is made when calling a bull into close range, with the idea of getting a shot. Setup behind a pile of brush and you may never have a clear shooting lane. Setup out in the middle of the open and the bull will surely pick you out. If the wind hits the back of your neck and the setup is almost a for sure bust.
What I do to insure that my calling setup isn't the reason that I am not successful:
Use what the elk wants to do to your advantage. Are the elk moving between feeding and bedding, bedding to feeding, just displaying rutting behavior in one location, etc… Use what the elk WANT to do against them. It becomes exponentially easier to call a bull into range when they can continue to do what they planned on. In other words use an ambush/calling strategy and get in front of them.
What time of Day is it? What is the lay of the land? What is the expected temperature swing from the cooler morning to warmer daytime and vice versa? These questions will help you figure out if you can expect the thermals to hold constant throughout the calling setup. Sometimes it is better not to risk it.
Wind is a whole conversation in itself but specifically for setting up I do not want the wind directly in my face. Now that I have most of you scratching your heads I will explain myself. I want the wind hitting one of my cheeks (about a 15 to 20 degree angle seems to be enough). The reason behind this is I can now predict the bulls approach within about 95% certainty instead of 50%. The bull will always try to get wind on the potential elk that are calling to him. He will most likely come in on the downwind side.
Now I can pick out a setup that gives me ample shooting lanes in that direction. I also like to give myself a little flexibility in being able to move or shoot in other directions if for some reason the bull does not cooperate with the way I expect him to come in.
I always advise to setup in front of a tree, brush, or any other large obstruction that could potentially create problems when trying to get a shot off. The foliage behind you will break up your outline and provide enough concealment. Also in more open terrain use shadows and the dark cover to conceal yourself. Just like us elk have a hard time looking into the shade.
I also look at the lay of the land and grade breaks. When the bull comes into view and can see the location of the calls how far of a shot will it be? Try and avoid setting up outside your effective shooting range from these potential hang up locations.
Another thing I practice is never making direct eye contact with the bull. I don’t have a lot of recent experience with this as I have been practicing this for some time now, but to me there is just something that gives you away if you make direct eye contact when in close quarters.
These are just a few of the things that I process very quickly to try and make an educated decision on how to setup.