I am new to the sport, these last 12 months, and have modest credentials as a coyote hunter. I am getting more successful. I suggest first getting one (or three!) Randy Anderson videos
http://www.callingcoyotes.com/. (I have no connection to the company, for this plug. I am just a fan.)
He is good about describing setups and methods, with not a lot of music stepping on the hunting audio. There are others, too, that are good.
It boils down to (for me) A) finding places with plenty of coyotes. That can be a tall order, when you are limited to public lands for the most part (as I am). B) Being stealthy enough to not be seen before they see you.
Becoming stealthy is a journey that begins by not slamming the vehicle door when you park near a hunting area, and progresses through many stages. Good camo helps. Learn to be VERY still after the first call is sounded. I takes a good bit of effort.
Coyotes aren't always that easy to spot. It comes with practice. Concentrate on keen observation (
look) when sitting on your stand. You won't be waiting for the musical cue to bring your rifle to your shoulder. You have to spot that dog before he spots you. Vital.
Get a variety of distress and howl calls, and practice when
your wife the non-hunter (don't want to be sexist) isn't in the house. "Sing a long with Randy." It is more inspiring than it sounds.
Get out there and do it. Pay attention to what is working, and grow your list of places to hunt.