PM9701, thanks for mentioning us.
Tides56, another important factor is your budget. No matter whether it is $150, $500, or $2000, you want to get the best optics allowed within the budget. We are fortunate enough to live in this era that there are many options available in each group.
If it is your first pair of binoculars, our Zen-Ray VISTA can be an excellent option. It has fully multi-coated optics and silver prism coating. It will stand tall against anything else between $200-$350 on the market
http://www.zen-ray.com/shop/binoculars/vista/vista10x42.htmlThe next step up is our ZRS HD, one of our best selling binoculars (where my Hunt-WA screen name comes from

). It has Magnesium alloy chassis and dielectric prism coating.
http://www.zen-ray.com/shop/binoculars/zrshd/zrshd10x42.htmlAfter ZRS HD, we have ZEN ED3 open bridge binoculars. It has extra low dispersion glass and water-repellent coating technique. Many Pros prefer ED3 because it provides true-to-life image color and excellent brightness. It also surpress the color fringe extremely well.
Our top of the line PRIME HD is really designed to compete the best European binoculars currently out there. It has total of 24 glasses (including 4 prism glasses) to provide bright, edge-to-edge sharpness image.
Please feel free to contact me if there is anything I can help with
Charles