I sold Fords for 4 years and I love the ranger (I owned 2). But it was an old design, got terrible gas mileage for the power output, and was almost as expensive as an F-150.
Ford isn't dumb, they'll come out with another small truck.
I hope so. I too owned 2 Rangers. The first was a 1984 with the 2.8 v-6 (semi-OK, 27 mpg.) The second was a 1991 with the 2.9 fuel injected V-6. (Great engine, 28 mpg with a tailwind!) Sadly, at only 183,000 miles, it got totalled in an accident. Didn't realize what a wonderful vehicle I had until I lost it!