Free: Contests & Raffles.
He advocates that upon getting a response from a bull to RUN to as close as you can get to him before calling, not trying to call him to you. that is a simplification but the basic idea.
unfortunately too many WA hunters seem to think it's cool to go out preseason, or during the other weapons' seasons, and screw around with elk calls. Nothing trashes rut hunting elk worse than a bunch of previous negative experiences survived due to selfish a-holes with calls messing with elk