Looks a little bit like the same concept of a coyote II head that was out a few years ago(Same type of attachment method). Was nice concept but the execution kind of failed. Looked good but when shot didn't fly well and after one or two practice shots couldn't be tuned at all.
Doesn't look like a bad broadhead it is just the attachment piece that can cause the problems, that sort of ball type can have issues. Never hurts to try out new products, never know unless you try them yourself.
