I haven't seen the commercial. All marketing is ridiculous anyway. Just like in any high end sport nowadays every reputable company makes a good product.
I have the Defy as well and that is what I hunted with this year. 7.25" brace height in a 31 inch bow. I like that one a lot as well.
Good luck with the new bow WhiteLightning. You have good taste in muzzleloaders and bows!
SR1
My buddy bought the Defy, we shot them both quite a bit today, gotta say there is more to shooting a bow than ya think, Christ! with that the bow is great in my opinion was able to keep three shots in three inches ha I know that's not great but first time ever shooting a bow I was pretty happy. Have to work on that dang form thing!
SeaRun1 you know what a Lightning is you have excellent taste in muzzleloaders as well. I hope this Prime turns out to be as good!