Free: Contests & Raffles.
Got them and like them. You can find them a lot cheaper than 320 though.
I doubt the Zen Ray represents the "too good to be true" category. I think what it represents is an illustration of "what you can get for somewhat less than a ton of money" with today's technology. I am a Monarch owner and I have the ZEN ED 2 glass. The Monarch gets its butt kicked.The Monarch will probably go down as a classic glass, but Nikon sat on its laurels for far too long with their design. It seems like all of the major players in the optics game have been exceptionally slow to twig to the fact that they can produce a lot better glass for less money. That has left the door open for relative newcomers, who, do recognize this, to step forward and do what the big boys won't. For that we owe them thanks.
I'm nearly decided to buy the Nikon Monarch 10*42 binoculars. They are $320 at Cabelas. Anyone have these? Are they worth the $320? Is there a better choice in that price range?