I bought a bag of that when I first started predator hunting. It is very strong and smells just like guts. I was using it in conjunction with calling and called in a coyote and a bobcat but dont know if the smell had anything to do with it. I just dipped a branch into the bag near the call. I know I could smell the open bag from a ways away so I know a predator could smell it a long ways off.
For a test I dipped a dead branch in some of it and left it leaned against a tree once when I came back the branch was still there.

Dont know if that proves anything though. I dont have a trailcam but always wanted to try it as bait.