I've shot two deer with Bloodlines, and they are amazing. On game, the base of the bullet punches right through, while six sharp "petals" fragment away from the nose of the bullet, each cutting a separate wound channel. Let's just say that performance on game is excellent, resulting in quick kills. And a side benefit... no lead fragments in meat!
On the range, I have achieved excellent consistency with the Bloodlines. And cleaning the gun is much easier than with an all-lead bullet, since the Bloodline is shot with a plastic sabot.