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Bloomberg told the Times that this new group will try to use the NRA’s own tactics against them, penalizing lawmakers whose stances on gun rights differ from the organization’s. “We’ve got to make them afraid of us,” is how he put it.
The group will initially focus on 15 states, including Colorado, Washington, Texas, Montana, and Indiana
Just read the same thing on CNN - http://www.cnn.com/2014/04/15/us/bloomberg-gun-safety-initiative/index.html?hpt=hp_t2