Been running them for about 2 years.... happy with the choice, the ballistics work fantastic, the optics are about the same as my 10x50 slc. which are good , but I did expect or hoped for better.
The app is pretty easy to use, I wish there were more than 3 rifle options. The display is actually my biggest complaint, the lettering is a little faint and in bright sunlight can be hard to read.
I have some time on the Vortex Fury 5000s and while they aren't apples to apples because of price difference, the optical difference in the Swaro's is worth the price.