It all depends on the customer's needs and wants. They might be looking for value, or they may be looking for quality. What one person see's as a value deal, another may not. I am sure there are taxidermists out there who are targeting the value oriented consumer, and others who are targeting the quality oriented consumer where price is not the deciding factor. If you're a taxidermist, you should know what market you are targeting, and stick with it... It's the same with any business. Think Bushnell and Swarovski, they both have their piece of the market and sell some of the same products, but they are clearly targeting different consumer groups.