Free: Contests & Raffles.
I had a 300 WSM, sold it to my cousin and he loves it. I would have good groups at the range, but in the field I was missing and or wounding game. I think that I just wasn't used to such a light gun, and it didn't fit me that great. Went back to my Browning BAR in the 300 win mag, its a load to pack around the mountains, but I am consistant with it. The Tikka is a great gun, just wasn't a great gun for me.
The reason there are so many Ruger upgrades is because they're necessary.