you pull the trigger?
really depends on what im after...for most of my fishing related stuff, i stay local (outdoor emporium, johns sporting goods, etc) i find that local shops like that will carry stuff for local fisheries.
if you're close to oregon, id run down that way for fishing gear just to save the tax. in portland, fishermans marine seems to have good deals a lot.
as for boat related things..online mostly as you'll get the best prices and wider selection with regards to parts/maintenance etc.