Free: Contests & Raffles.
If one is a member of their choir the NRA will appear to be doing a good job. If one is not, the NRA comes across quite differently. I don't feel the methods of the NRA are particularly good at speaking to the non-gun owning population. The leadership has a "my way or the highway" approach which only works when you are in power. With the political shift of the country country over the last two elections perhaps a different tack is in order.
I'm sure glad nobody has chosen "Bad" or "Very Bad" so far, Maggy must not have voted yet.