They really just got going this year. Had some limb issued at first, but have heard good things from them most of 2011. It is not a Winchester Arms company. The parent company is Falcon Outdoors (I think their main business is knives). They were/are licensed to use the Winchester name. We were selling them OEM peep parts early this year for their kit bows. Nice package! Heard they haven't yet been able to hit demand on the crossbows, but the models they had at the ATA shot nice.
A few rumblings in the industry that they are already on some unstable ground. So far just rumors though. I would sure like to see them make it. Seemed like real nice people and a solid product.