3 Steps
1. Teach them the command first...You can do this with the collar on but have it turned off.
2. Once they know the command through repetitions introduce the tone when they punk you off. When you see them acknowledge the tone, call them to you and praise. Depending on the dog you might never need to tag them.
3. If your still getting punked off: Verbal command, tone, LIGHTEM UP!

...give yourself about 2 seconds in between commands.
If you are not sure or confident about what your doing have someone else introduce the collar. After your dog knows what is expected of him!!!